How can local, independent businesses thrive in the age of e-commerce, delivery choices, and big box stores when they're feeling the pricing squeeze? You don't have to adapt to their way of doing business or struggle to compete in the global economy! UpSolutions: Turning Teams into Heroes and Customers into Raving Fans is a new way forward for the best game of all: your own.
In this book, international business consultant Patti Mara shows business owners and team members how to succeed by playing your own game of business, leveraging your unique value—the value that makes local businesses stand out from the crowd of global tech-driven and supersized brick-and-mortar stores. Based on her years transforming under-performing businesses and those simply seeking to update, Patti's unique UpSolutions approach breaks new ground for business success by using the resources that businesses already have in place.
We are living in a period of rapid change. Independent businesses are trying to adapt and struggling to compete in the global economy. What so many of these companies are learning, however, is that you can’t break new ground with an old business model.
Most people think their business is what they sell, their products and services. What they don’t realize is that when they compete with other sellers on price, they are giving away their wisdom and expertise for free. Competing on price means that your business is being commoditized. Playing Walmart and Amazon’s game is the wrong approach for your unique independent business. The good news is that the chains and big-box stores—any transaction-based seller—can’t play your game, the business you already excel at: being a valued resource for individual customers, building relationships with them, and providing solutions rather than selling one-size-fits-all products.
We are living in a period of rapid change. Independent businesses are trying to adapt and struggling to compete in the global economy. What so many of these companies are learning, however, is that you can’t break new ground with an old business model.
Most people think their business is what they sell, their products and services. What they don’t realize is that when they compete with other sellers on price, they are giving away their wisdom and expertise for free. Competing on price means that your business is being commoditized. Playing Walmart and Amazon’s game is the wrong approach for your unique independent business. The good news is that the chains and big-box stores—any transaction-based seller—can’t play your game, the business you already excel at: being a valued resource for individual customers, building relationships with them, and providing solutions rather than selling one-size-fits-all products.
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