The number one cause of procrastination is ambition. You come up with a new, better vision of what’s possible, but you don’t have the capability to pull it off—so you put it off.

The problem is that when you had the new goal, you asked yourself the wrong question. Instead of asking, “How do I do this?” ask yourself, “Who can do this?”

Your procrastination is inner wisdom that tells you the goal is really great, but you're not the one to do it. Find out how to break free from procrastination and reach new levels of success by finding the right “Whos” to do the “Hows” to achieve your goals.

It’s often the case that after someone has an idea for something that’s bigger and better than what they already have, the first thing that pops into their head is, “How am I going to get this done?”

Achieving the goal is going to require capabilities greater than what they currently have, and so at this point, many people start to procrastinate. But a better question than “How?” is “Who?”: “Who is the best person to get this done?”

Using the diagram in this book, you can see that focusing on “How” leads to frustration and fatigue. But when you instead consider all of the “Whos” available to you to help you achieve your goal, it increases your energy and keeps you endlessly fascinated and motivated.

It’s often the case that after someone has an idea for something that’s bigger and better than what they already have, the first thing that pops into their head is, “How am I going to get this done?”

Achieving the goal is going to require capabilities greater than what they currently have, and so at this point, many people start to procrastinate. But a better question than “How?” is “Who?”: “Who is the best person to get this done?”

Using the diagram in this book, you can see that focusing on “How” leads to frustration and fatigue. But when you instead consider all of the “Whos” available to you to help you achieve your goal, it increases your energy and keeps you endlessly fascinated and motivated.