In The 4 C’s Formula, Dan Sullivan shares his simple and universal process for achieving bigger and better goals and always making your future bigger than your past.

Through the 4 C’s—Commitment, Courage, Capability, and Confidence—you can create 10x breakthroughs and avoid the traps of complacency and courage-avoidance that many successful entrepreneurs fall into. Take your business and life to the next level with this model for consistent entrepreneurial growth.

Commitment, courage, capability, and confidence—if everything you and your entrepreneurial team do is based on these four strengths, everything your company does will produce the best possible performance, results, and reputation. As the world gets more complicated, you can simplify everything in your entrepreneurial life with The 4 C’s Formula.

What the 4 C’s does is take people who are achievers and who naturally succeed and give them the formula and language for how they do what they do. It takes the natural way that all growth happens and makes it conscious. It makes it systematic. It makes it shareable. It makes it so that people can learn from it.

Commitment, courage, capability, and confidence—if everything you and your entrepreneurial team do is based on these four strengths, everything your company does will produce the best possible performance, results, and reputation. As the world gets more complicated, you can simplify everything in your entrepreneurial life with The 4 C’s Formula.

What the 4 C’s does is take people who are achievers and who naturally succeed and give them the formula and language for how they do what they do. It takes the natural way that all growth happens and makes it conscious. It makes it systematic. It makes it shareable. It makes it so that people can learn from it.